Ayhan — Koc Benekli Ayhan Bu Gay Mi Remix Gardassss Uzun Versiyon

: Why middle-class internet users consume these videos as a form of "cultural tourism" or "ironic consumption." Conclusion

Abstract

This paper explores the digital metamorphosis of Ayhan Koç, a figure from the Ankara-based street culture, into a cornerstone of Turkish internet memes through the "Bu Gay Mi Remix Gardassss Uzun Versiyon." By analyzing the intersection of "Angara" (Ankara) dialectical identity and the "Benekli Ayhan" persona, this study examines how fragmented, aggressive linguistic snippets—such as the phrase "Gardaşşş" and the questioning of identity—are recontextualized into rhythmic electronic dance music (remixes). We argue that these remixes function as a form of "digital neighborhood" (mahalle) preservation, where local slang is globalized through TikTok and YouTube, often blurring the lines between irony, satire, and the reinforcement of hyper-masculine stereotypes. 1. The Anatomy of a Meme: Who is Ayhan Koç? : Why middle-class internet users consume these videos

: How creators use high-tempo beats to transform a standard video rant into an "Uzun Versiyon" (Long Version) designed for social media engagement.

: The specific phrase "Bu Gay mi?" (Is this gay?) and his use of "Gardaş" (Brother/Friend) serve as linguistic markers that are both abrasive and, in a digital context, comedic. 2. Musical Recontextualization (The Remix) The Anatomy of a Meme: Who is Ayhan Koç

: Known as "Benekli Ayhan" (Spotted Ayhan), Koç represents a specific archetype of Turkish urban subculture—the "delikanlı" or "heavy brother" from Ankara. His content typically features candid, often loud, and unfiltered commentary on daily life.

The "Benekli Ayhan Remix" is more than a joke; it is a case study in how Turkish digital culture processes raw, authentic (and sometimes controversial) street personalities into digestible, rhythmic media. It reflects a shift where the "unpolished" becomes the "viral," and local vernacular becomes a shared national digital language. and unfiltered commentary on daily life.

: The paper discusses how the specific phonetic quality of Ankara slang becomes a tool for "othering" or "celebrating" local identities.