The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand").
When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. Attitudes and Attitude Change
Persuasion via logical reasoning and high-effort thinking. This leads to more enduring change. The way one intends to act or actually
The emotional reaction or feelings toward the object (e.g., "I love this brand"). Attitudes and Attitude Change
Changing an established attitude is often more difficult than forming one, especially if the attitude is strong or long-held. Key theories explain how this shift happens: