: DirecTV also faced heavy losses on its exclusive NFL Sunday Ticket deal, which it eventually lost to streaming competitors. The Exit: Spinoff and Final Sale

The strategic goal was to create a "triple play" powerhouse that could bundle wireless, high-speed internet, and premium satellite TV into a single consumer package. Former CEO Randall Stephenson believed this would provide a steady stream of cash to fund future network investments and allow AT&T to distribute content across every screen imaginable. The Struggle: Cord-Cutting and Mismanagement

: Between 2015 and 2021, nearly 10 million customers left the service under AT&T's management.