Assistant Media Planner/buyer Salary -
: Major advertising hubs like New York City command the highest averages due to the concentration of global agencies and higher cost of living.
For an , the average annual salary typically ranges from $37,000 to $51,000 in the United States. This is an entry-level position where compensation is heavily influenced by agency size, geographic location, and the specific mix of digital versus traditional media responsibilities. Salary Breakdown by Role and Region assistant media planner/buyer salary
The following table summarizes current salary benchmarks for assistant and entry-level media roles across different markets as of April 2026: Role Title Salary Range (Annual) $37,000 – $51,000 PayScale Assistant Media Buyer USA (Remote) $48,000 – $70,000* Glassdoor Junior Media Buyer ~$50,000 (Median) Himalayas Assistant Media Buyer ₹3 Lakh – ₹8 Lakh Glassdoor India Media Planner/Buyer ₹4.8 Lakh – ₹10.3 Lakh SalaryExpert : Major advertising hubs like New York City
*Note: High-end remote figures often reflect mid-level "Media Buyer" roles rather than strict "Assistant" entry-level positions. Salary Breakdown by Role and Region The following
: Larger agencies often start at a standard base (typically $45,000 in major hubs), offering better security and training on high-profile accounts, whereas smaller agencies may offer slightly higher starting pay (up to $5,000 more) to attract talent.
: Proficiency in high-demand areas like programmatic buying , Google Ads , or Meta Ads can lead to faster merit raises and promotions into the $70k+ range within 2–3 years. Core Responsibilities In this role, you generally support senior planners by: