: Position your brand against the "Status Quo" or conformity.

: Encourage or empower a "revolution" in your industry. 3. Historical & Legal Definitions If you are writing an informational or historical text:

: Focus on why they broke the law. Are they fighting for a belief, or were they pushed to the edge by a corrupt system?.

: Historically, an "outlaw" was someone literally "outside the protection of the law".

: In medieval England, being declared an outlaw meant you could be robbed or killed by anyone without legal repercussion because you were no longer protected by the state. 4. Educational: "Outlaw Words"

: Use physical descriptions like scars or height to make them memorable. 2. The Branding Strategy