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: A pronounced drop-off in roles occurs for women once they hit 40. In 2024 and 2025, 60% of major female characters in broadcast and streaming were in their 20s and 30s, while the majority of male characters were in their 30s and 40s.

The state of mature women in entertainment and cinema as of early 2026 presents a dual narrative: a cultural "golden age" for established stars alongside a statistical "regression" in broader representation. While audiences are increasingly vocal about their desire for authentic aging narratives, industry-wide progress has faced significant setbacks over the last year.

Established stars continue to defy general industry trends, often by taking on producer roles to greenlight their own projects.

: Representation for women in leading or co-leading roles dropped to 37.0% in 2025 , returning to 2022 levels.

: The number of women directors on the top 100 films fell to 10.1% in 2025 , the lowest share since 2018. 2. Leading Figures and Industry "Exceptions"

After reaching a record high for female leads in 2024 (roughly 47.6% of top films), 2025 saw a sharp decline.