Airtran Here

: It grew to control nearly 20% of the passenger market in Atlanta at its peak, providing fierce competition that many credit with forcing Delta to improve its own service and efficiency.

: They were known for humorous commercials, including one that mocked Southwest's "cattle call" boarding process by showing people in cow costumes. The End of an Era airtran

* Substantial cost advantage. AirTran has achieved impressive cost cuts over the past 18 months; in 2002 its unit costs fell by 8. Aviation Strategy : It grew to control nearly 20% of

: In a rare corporate maneuver, the much larger ValuJet purchased the smaller, Orlando-based AirTran Airways in 1997 and adopted its name to shed its negative reputation. Innovative Business Model AirTran has achieved impressive cost cuts over the

AirTran:the business model for the Majors? - Aviation Strategy

: The airline was the global launch customer for the Boeing 717 , a modern, fuel-efficient aircraft that became the backbone of its fleet. The "Citrus" Legacy in Atlanta

For years, AirTran operated its largest hub at , using the distinctive call sign "Citrus" as a nod to its Florida roots.