Airship Acquires Sms Commerce Company Replybuy Apr 2026

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering.

While ReplyBuy was historically dominant in the sports and entertainment ticketing sectors, Airship aimed to apply its "friction-free" transaction technology across broader industries like retail and service-based organizations. Capabilities Added to Airship

Shifted from one-way "blasts" to personalized, one-to-one customer conversations. Airship acquires SMS commerce company ReplyBuy

The specific terms and purchase price were not publicly disclosed.

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email. ReplyBuy's seven-person team joined Airship

Customers can browse and purchase items via a single text response.

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal Capabilities Added to Airship Shifted from one-way "blasts"

Automated syncing of conversational histories with major CRM platforms.