: The video showcases specific sets from the collection, including: Kenzie : A black French lace set encrusted with crystals. Rozlyn : A fiery red set inspired by 1950s crinoline shapes.

: The video blends "kitsch-meets-glam" aesthetics, featuring glittery cowboy hats, rhinestone-encrusted whips, lassos, and fringed chaps.

For more details on the collection or to view the imagery, you can visit the Agent Provocateur official website . Charli XCX saddled up for cowboy-themed lingerie campaign

Charli XCX was chosen for the campaign to represent "power, grace, and commanding the spotlight". She described the shoot as "iconic," noting that the "naughty and nice" theme with a cowgirl twist perfectly captured the festive season.