The Written Word: The Ul... - Advertising Secrets Of

"Our software automates your Friday reporting, saving you exactly 4.5 hours every week." 5. The "Velvet Rope" Close

Generalities are the death of trust. Being specific creates a mental image that the brain perceives as "truth." "Our software helps you save a lot of time."

Keep your opening sentences short. Use "seeds of curiosity" to keep them scrolling. “But there’s a catch.” “Here is where it gets interesting.” “It wasn't always this way.” 4. Precision Over Generalization Advertising secrets of the written word: the ul...

Is this for a , a LinkedIn article , or perhaps an e-book chapter?

Use "Negative Urgency." Instead of saying "Buy now," try "Stop losing [X] every single day you wait." "Our software automates your Friday reporting, saving you

Advertising Secrets of the Written Word: The Ultimate Guide to Irresistible Copy

Audit your copy. If the words "we," "our," and "[Brand Name]" appear more often than "you" and "your," you’re talking at the customer, not to them. Use "seeds of curiosity" to keep them scrolling

Copywriter Joseph Sugarman famously said the sole purpose of the first sentence is to get you to read the second.