Adjacency Apr 2026

Google Ads' Content Suitability Report includes specific "adjacency reporting" for YouTube Shorts, showing the impression volumes for content immediately before and after your ad. 2. Business Strategy

Research from McKinsey suggests that companies expanding into these nearby areas can generate higher shareholder returns than their industry peers. 3. Data Science & Programming adjacency

It identifies "natural adjacencies"—new market segments or product lines that are related to your core business. adjacency

About the “Content suitability” report - Google Ads Help adjacency

A or Adjacency Scan is a tool used by leadership to find new growth opportunities.