: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.
: A 40% increase to €2.80 per share has been proposed for the May 2026 Annual General Meeting. Market & Product Highlights adidas
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales. : The mid-term goal is to achieve an
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025 unfavorable currency developments
: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion .