While it is tempting to share a YouTube link, native uploads are superior for engagement.
Social platforms prioritize native video content over external links. While it is tempting to share a YouTube
To ensure compatibility across all browsers, offer both .mp4 and .webm versions if possible. While it is tempting to share a YouTube
Plays on almost all devices, browsers, and operating systems. While it is tempting to share a YouTube
The MP4 container (specifically with H.264 compression) is the industry standard for a reason: