: Detailed chapters on ANOVA, regression analysis, factor analysis, and cluster analysis .
(3rd Edition, 2018) by Erik Mooi, Marko Sarstedt, and Mooi Erik is a practice-oriented textbook designed to bridge the gap between theoretical market research and its practical application . Book Overview A Concise Guide to Market Research
: Practical tips for interpreting SPSS output and presenting findings to stakeholders . Key Features for Students & Professionals : Detailed chapters on ANOVA, regression analysis, factor