"Effectiveness of Animated Spokes Character in Advertising Targeted to Kids".
The filename "" refers to a video file, likely generated or uploaded around February 9, 2023 , as indicated by the Unix timestamp 1675989918 . 73362-_1675989918.mp4
Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, and Abdul Rahim. Munazzah Mehak Anjum
The video file is likely a digital artifact, such as a presentation, a recording of the animated advertisements analyzed in the study, or a file from a repository associated with this specific research. Evaluating Advertising Effectiveness of Creative Television such as a presentation
The paper examines how animated characters in television commercials influence children's brand awareness and buying behavior.