The music video is famous for using deepfake technology to transform Kendrick into several high-profile Black figures. According to Wikipedia , these figures include: Kanye West Jussie Smollett Will Smith Kobe Bryant Nipsey Hussle
The final verse is performed as if Kendrick is the late Nipsey Hussle speaking from the afterlife. This section is particularly moving, as it offers a message of forgiveness and peace, contrasting the violence that took Nipsey's life with a vision of spiritual continuity and "the perspective" of a soul at rest. 4. Sonic Foundation 5_6323329261541263147mp4
By "becoming" these men, Kendrick suggests that their individual triumphs and tragedies are interconnected. He uses their likenesses to speak on themes of ego, mental health, and legacy. 3. The Tribute to Nipsey Hussle The music video is famous for using deepfake
The track is built on a sample of Marvin Gaye’s which provides a soulful, repetitive backdrop that mirrors the cyclical nature of the themes Kendrick discusses. The YouTube credits list a massive team of engineers and producers, including Beach Noise , who helped craft the layered, atmospheric sound. including Beach Noise