: behavioral, attitudinal, multi-attribute, and individual-oriented.
You can find the full text of this paper on academic platforms such as ResearchGate or Academia.edu . attitudinal loyalty? A Review of Brand-Loyalty Measures in Marketing 410rar
The reference appears to be a specific typo or OCR (Optical Character Recognition) error often associated with the academic paper titled "A Review of Brand-Loyalty Measures in Marketing" by Jan-Benedict E.M. Steenkamp and Rik Pieters. 410rar
In some digitized versions or PDFs of this paper, the text may contain this artifact. The paper itself is a foundational marketing study that: 410rar
of brand-loyalty measures developed since the late 1970s.
for marketing managers on how to use these measures in real-world settings.