Public Relations In 2017 - 3 Key Trends That Will Affect The World Of

As mobile video traffic grew—projected by Cisco to hit 75% of all mobile traffic by 2020—PR professionals prioritized visual engagement over text-only pitches.

PR strategies began to prioritize SEO to ensure that high-quality media placements also drove search engine authority and web traffic. 2. The Rise of "Live" and Visual Content As mobile video traffic grew—projected by Cisco to

Messages with photos or graphics were found to be accessed 180% more often than text-only releases, leading many firms to adopt "visual PR" as a standard practice. 5 Key PR Trends to Watch in 2017 - PRNEWS As mobile video traffic grew—projected by Cisco to

With the expansion of Facebook Live and Instagram's live features, PR practitioners started live-streaming press conferences and events to engage audiences directly. As mobile video traffic grew—projected by Cisco to