24kgoldn, Lil Tecca - Prada (official Video) ❲SIMPLE❳

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release.

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall.

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release. 24kGoldn, Lil Tecca - Prada (Official Video)

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact

Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security. The song came together naturally while Lil Tecca

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart. While the song focuses on the luxury brand,

The production was handled by SHOTCLOCK , with executive producer Harrison Corwin and production designer Alex Lepkowski. Video Narrative & Fashion Highlights