: The company prohibited VPN apps from using the "VPNService" class to track user data or reroute traffic specifically to generate ad revenue. Measurable Outcomes

: Effective September 30, 2022, full-screen interstitial ads must be closable after 15 seconds. This ended the era of "unskippable" multi-minute ads that locked users out of their devices.

In 2022, Google initiated a significant overhaul of its Play Store policies to combat the proliferation of misleading and ad-riddled applications. These updates represented a proactive shift toward prioritizing user experience and digital safety in the Android ecosystem.