: Discussions shifted from FAST being a purely US-centric phenomenon to a rapidly growing market in Europe and Latin America.
While previous years focused heavily on the "streaming wars" among giant subscription platforms (SVOD), 2022 marked the official coming-out party for free, ad-supported models on the Croisette in Cannes. 🚀 Key Takeaways from the Grand Palais 2022---AVOD-and-the-FAST-channels--stars-of-MIPCOM-2022
The stars of MIPCOM 2022 were and FAST (Free Ad-Supported Streaming Television) channels, marking a massive shift in the global content distribution landscape. 📺 The Streaming Evolution at MIPCOM 2022 : Discussions shifted from FAST being a purely
Offered cash-conscious viewers free premium content in exchange for watching traditional commercials. 2022---AVOD-and-the-FAST-channels--stars-of-MIPCOM-2022