, the Chicago-based production duo of Charlie Babie and Manfred Mohr , built their reputation on "novelty" pop and rap songs with a sharp, often subversive edge. Following the massive success of their debut single "Short Dick Man," the group released "Lick It" as the second single from their album On the Attack and More .
The official music video for "Lick It" is as much a product of its time as the song itself. Directed by , the video features a striking black-and-white aesthetic that became a hallmark of mid-90s music television. 20 Fingers - Lick It (Official Video)
The video centers on Roula performing the track with high energy, often intercut with stylistic dance sequences that captured the vibrant club culture of 1995. , the Chicago-based production duo of Charlie Babie
Despite its explicit themes, the video was heavily rotated on international music channels. In June 1995, it was "A-listed" on the German music channel VIVA , cementing its status as a European dance anthem. Chart Dominance and Global Reception Directed by , the video features a striking
While it faced more resistance on American radio, it still reached number 14 and remains a staple of 90s dance compilations. Legacy and Modern Context