This is the most dominant interpretation of "11.11$." The "Double 11" (November 11th) is the world's largest 24-hour online shopping event, originally started by Alibaba.
In internet culture, "11:11" is often associated with "angel numbers" or spiritual awakening. Explore Our New Substack World Tomorrow 11.11$.mp4
Likely refers to the massive video marketing campaigns, celebrity-led livestreams on Tmall , and high-production gala shows used to drive billions in sales. This is the most dominant interpretation of "11